Introducing Blantons Factory Direct

Dear Friend,

During the past ten years we’ve seen enormous changes in the diamond jewelry business, driven by massive consumer adoption of Lab Grown Diamonds. For most of this period, the Growers held a commanding advantage, as selling prices were many multiples of growing costs. But as prices collapsed, so did the Growers’ business models, to the extent that today, the Growers’ advantage has evaporated.

I watched this happen from the top of the LGD supply chain as President of a partnership with the largest Grower, and by early Fall of 2025 it became obvious to me that a new phase in the LGD business was occurring, one in which the large overseas jewelry manufacturers would replace the Growers in holding the competitive advantage.

Simultaneously, as the imposition of punitive Tariffs combined with rapid increases in gold price exposed cracks in the current Manufacturer-to-American-wholesaler-to-Independent Retailer supply chain, it became clear that new opportunities for market penetration would evolve rapidly, for those with the foresight to take action.

With this in mind, I have started Blantons Factory Direct, launching a way for Independent Retailers to buy directly from the massive overseas manufacturers without the Wholesaler Markup. Think Uber, but instead of connecting people who need rides with people who need cars, I’m connecting Retailers who need better prices with Manufacturers who need new supply chains to feed. And during the period Nov 1 through Christmas, we tested the company’s infrastructure, successfully delivering 1632 pieces of LGD jewelry with just two QC issues (a stone cracked in setting, and a diamond with an unpolished girdle).

So now, prior to launching the website, I’m writing to invite you to join us in this new venture.

BOTTOM LINE: WE’RE NOW READY TO SERVE YOUR NEEDS WITH CORE
LGD PRODUCTS…SAVING YOU 20–30% IN THE PROCESS.

Let’s face it: the maturation of Growing techniques has completely commoditized the LGD business, in which price is now the only differentiator. So why pay extra?

Starting with Studs, Tennis bracelets, Tennis necks, and core “cash and carry” Bridal, we are ready to help you strengthen your margins, while simultaneously providing you with a price advantage versus your competitors.

Click here to access our new 60 page B to B catalog.

Call us at 570-840-5757 or fill out the form below and we’ll email an order

sheet aligned with the catalog, as well as a B to C catalog version priced at triple key.

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